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Passion for the Planet TV is teaming up with ADI (Animal Defenders International) to highlight key animal welfare issues and bring them to a wider audience.

From 8th May, Passion for the Planet TV will be featuring ADI films ‘Save the Primates’, ‘Toto Goes Home’, ‘Big Cat Rescue’, and ‘Stop Circus Suffering’ which show the plight of primates in research and the suffering of circus animals.

Following the disappointing result of the European Parliament vote earlier this week (5th May) governing animal research and testing throughout the EU (known as Directive 86/609), it is more important than ever to raise awareness of the plight of primates used in testing.

Jan Creamer, chief executive of ADI, is enthusiastic about the partnership: “We welcome this initiative with Passion for the Planet TV, especially at this time when the use of primates in experiments raises both ethical and scientific concerns. Viewers will be able to see, in our campaign video, what this EU vote means to 10,000 primates a year used in research in the EU and exposed to appalling inhumane conditions, when alternatives already exist that produce far more reliable results.”

Chantal from Passion for the Planet TV, said: “This issue affects us all as primates are central to the ecosystem that we as humans depend on and their removal from their habitat for experiments, entertainment or the pet trade will signal the destruction of our planet. Passion for the Planet TV is keen to help ADI highlight these issues and inform our audience about the impact of using primates and other animals in these ways.”

The films also highlight the cruelty many wild animals endure in circuses across the world.

All four films will be available on demand on Passion for the Planet TV and will also be promoted via Passion for the Planet radio; the largest radio group in the UK focused on health and environmental issues.

Viewers are also being encouraged to give their views in an online poll asking whether animals in circuses should be banned and if it is ever acceptable to experiment on primates? Visit: http://www.passionfortheplanet.com/pftp3023.htm to cast your vote.

Watch, on demand, at www.passionfortheplanet.com and via SomethingTV set-top boxes.

Tags: animal, animals, circus, cruelty, welfare

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