Business Image Advantage group

Hello, I'm Ces and I'd like to welcome you to the "Ethical Business Image Advantage Group."

Firstly, I have to say,
I think a lot of this site and the amazing spirit and drive Karen has in founding it.

Since the very early days she has persisted putting 100% passion into a great venture
that she believes in and knows has unlimited potential to develop and make a difference.

I am pledging my support by sponsoring all the re-branding of Pledging for Change and
the recently launched Share Programme which is a great opportunity.

All members here have pledged for change, usually both privately and in business.
(for those of us who are business owners)

I have set up this Ethical Business Image Advantage Group to provide a platform from which
I can offer advice and support to fellow members, welcome direct questions and thank you for
joining with special offers, freebies, competitions and prizes and by offering you the chance to
be promoted by featuring your great ethical business image in The SME Brand News.

Ok, so we are all running businesses and trying to be as ethical and eco-friendly as possible.
Part of being ethical to me, is helping others succeed and that is my motivation here.

In today's tough financial climate and competitive market Business Image Matters more than ever.

As an ethical business I'm sure you want to portray a clear message of the benefits you offer and
follow that up with a genuine product or service that your customers can trust in.

It is important to make sure you consistently portray your strong values and the character of your
ethical brand as this will influence your sales growth.

Your business image as a whole has the power to give you an advantage and compel more of your
ideal clients to pay good money for your product or service.

Put your clients into categories,

The ones
"that are a pain, want everything for nothing and you never want to work with again"

The ones
"that are ok but their loyalty will be easily swayed / last as long as your special offer"

The ones
"that are good and will come back to you in the future but don't have a lot of money to spend"

The ones . . .
"that are your IDEAL high margin customers . . .
They trust you.
They are Loyal.
They are Happy to pay good money for a good product/service.
They will be your advocate and recommend you to others."

Which category wins?
If you want to improve the stats in the IDEAL customer category, get in touch for some genuine
constructive advice and watch this space for helpful articles and tips.

Take Care Ces x
Creative Director at www.creativelyminded.com
Editor of The SME Brand News